彩神welcome注册

Skip navigation 彩神welcome注册

Responding to the Voice of the Customer: Four Key Use Cases for Text Analytics in Retail & CPG

Jitin Agarwal

VP, Enterprise Products, 彩神welcome注册 US
White Paper
  • Retail & Consumer

Today’s retail and consumer-packaged goods (CPG) brands face an incredibly complex sales and marketing landscape, with channels ranging from traditional brick and mortar stores to B2C and even B2B commerce. It’s no secret that trends favor digital sales channels, however, with .

With more and more consumers turning to eCommerce channels to purchase their consumer-packaged goods, data is being generated at a breakneck speed, and every consumer becomes just another number. With all the numbers figured out, the question becomes, “What does the customer really think about our brand?”

That’s where text analytics comes in. Through the extraction of actionable insights from large swaths of content, text analytics and sentiment analysis platforms can help with the following:

  • Enterprise search to unlock organization intelligence
  • Customer sentiment analysis & feedback intelligence
  • Automated product price monitoring
  • Product page quality & content auditing

Download the white paper for a complete breakdown of how a can help your brand respond to the voice of customer more efficiently.

 

Try Text Analytics for Yourself with InfoNgen™

Schedule a demo, sign up for a free trial or ask us anything in the form below.

Hello. How Can We Help You?

Get in touch with us. We'd love to hear from you.

Our Offices