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Jitin Agarwal
Today’s retail and consumer-packaged goods (CPG) brands face an incredibly complex sales and marketing landscape, with channels ranging from traditional brick and mortar stores to B2C and even B2B commerce. It’s no secret that trends favor digital sales channels, however, with .
With more and more consumers turning to eCommerce channels to purchase their consumer-packaged goods, data is being generated at a breakneck speed, and every consumer becomes just another number. With all the numbers figured out, the question becomes, “What does the customer really think about our brand?”
That’s where text analytics comes in. Through the extraction of actionable insights from large swaths of content, text analytics and sentiment analysis platforms can help with the following:
- Enterprise search to unlock organization intelligence
- Customer sentiment analysis & feedback intelligence
- Automated product price monitoring
- Product page quality & content auditing
Download the white paper for a complete breakdown of how a can help your brand respond to the voice of customer more efficiently.
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Blog
How Text Analytics Can Help React to Market & Regulatory Changes
Explore how text analytics software could support decision-making for agile reaction to major market and regulatory changes.
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Blog
Unstructured Data: One of Your Most Valuable Hidden Resources
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Infographic
Five Next-Gen Technologies for the Five Stages of the Supply Chain
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Event
Shoptalk Europe 2022
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In the News
How Restaurants Can Meet Changing Guest Behaviors
This article in FSR Magazine explores 彩神welcome注册 Continuum’s Consumers Unmasked Report and what hybrid shopping means for restaurants.